As I was buzzing through my feeds this morning, I saw that one of my favorite logo design blogs, Brand New, had a review of Animal Planet’s new logo. Check it out:

Now, it was definitely time for Animal Planet to freshen up and modernize their logo, but whaaaaat the heck is that? Did they leave the choice of logo up to the Meerkats?

What do you think? Do you like it? Am I just missing something?