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After working with Randa Clay, I think she is the total package in a web designer. I am thrilled with the creativity and the overall design of my site! ~Vicky Hennegan

This is so wrong

As I was buzzing through my feeds this morning, I saw that one of my favorite logo design blogs, Brand New, had a review of Animal Planet’s new logo. Check it out:

Now, it was definitely time for Animal Planet to freshen up and modernize their logo, but whaaaaat the heck is that? Did they leave the choice of logo up to the Meerkats?

What do you think? Do you like it? Am I just missing something?

56 responses to “This is so wrong”

  1. Mark

    WHAT the Hell is wrong with them?!! Are they flat-out stupid? Someone PLEASE email them this post so they can see how 100% of the people in the real world thing their new “logo” is the ugliest thing to grace TV screens and a slap in the face to loyal viewers.

  2. Per Ove

    Oh my god. That was a ugly logo :P The old logo at animal planet was much cooler and that new one was shooking me. The guys over there should really learn some design.

    Read more about web design at my blog.

  3. MFC

    No way, that’s so ugly….please go back to the old Logo

  4. Car Safety

    My first impression of the M on its side is as though an animal is on its side, as in dead, or ‘poached’. I think its a big mistake!

  5. Project Wicked

    I wonder how much they paid the logo designer. I think they should revert back to their old logo. Bad move.

  6. Resimler

    i think fist logo is more beatiful than the second logo.. beucase second logo is too simply like amator logo…. :)