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Randa made my simple concept into a work of art! Her sense of style and attention to detail made her the perfect person for my blog development. ~Brandon Clay

How promoting your own content can put you on the map

treasure map

What can I say about the last couple of days? I’m amazed and really appreciate all the comments, links, diggs, stumbles and trackbacks that are continuing to come in. I’ve been trying to get around to all the blogs that have linked back here in the last couple of days, and I’ve discovered some new sites that just weren’t on my radar screen before.

This is truly an example of how promoting one’s own content can be key to drumming up some interest. I didn’t just throw the post and the page up and hope someone would discover it. I spent the next couple of hours going around to visit and leave a comment at every blog I could find that had done some sort of post on removing nofollow from their comments. The beauty of this was that not only did I have a good reason to leave a comment and contribute to their discussion, but every one of them has nofollow turned off, and all those comments should give me some good Google juice! I also e-mailed one of my favorite bloggers,the brilliant “blogologist” Alister Cameron, letting him know I had posted something he might be interested in. He put the badge above his comments section, and very generously linked it right back to my I Follow page! He actually sort of indirectly gave me the idea in the first place with his design of the Time Magazine Person of the Year Seal, and the subsequent traffic that generated for him.

This is a relatively new blog, so the impact of all this activity has been huge for me:

  • My technorati ranking has increased by over 40,000. I was hanging just above 100,000 and seeing steady improvement, but it was a huge jump in just a couple of days.
  • Alexa now shows a graph for my site, instead of just a big blank nothing.
  • My traffic jumped by over 200%. I don’t expect my numbers will stay up there, but I’m hopeful that some of those who visit will come back again and maybe even subscribe to my feed.
  • Speaking of… subscriptions to my feed have doubled. To my new subscribers, I hope you’ll stay on board and I promise to send no drivel into your feed reader- only quality content that will hopefully be interesting and helpful.

So, what can I say? Thank you, Grazie, Danke, Merci Beaucoup, and keep the “movement” going!

18 responses to “How promoting your own content can put you on the map”

  1. Ponn Sabra

    Congratulations!
    Your efforts in this movement is empowering!
    Your design just tops everything off :-D
    Peace.

  2. Aaron

    Wow Randa, congratulations – looks like you’ve had some fun these last few days!

    Nice idea on the iFollow badge. I’m off on holiday next week but when I get back I intend to join the dofollow brigade – been thinking of doing it for a while but just havnt got round to it. As soon as I’m back i’ll see to it, put up the badge, and give you lots of linky-love :)

  3. Char

    What can I say – other than you deserve the links, kind words and traffic surges! Your logos are beautiful and you gave the do follow movement a nice shot in the arm this week.

    Great work!

  4. Alister Cameron // Blogologist

    Randa,

    You’re far too kind, and I’m far too undeserving for “brilliant” labels!

    But hey, I’m delighted your Technorati rank is looking all the more healthy these days, and I am sure it will continue.

    Welcome to the “League of Legendary Linkbaiters”, to coin a phrase.

    Everyone else… learn from Randa! The skill of coming up with ideas like this that are both of value to the internet and “good for your Google juice” is, well, challenging and wonderfully rewarding.

    More power to ya, Randa :)

  5. Scot Smith

    Congratulations! It’s always fun to get traffic! And Google Juice as you call it :)

    – Scot

  6. Armen

    Congrats Randa. It’s a big world of blogs out there, and when you get recognised by the respected few it’s a nice experience.

  7. Randa

    Thanks everyone for your kind and encouraging words and the “link love”. I appreciate it.

  8. Phil

    Hi Randa,

    That’s great to hear that your great work and piece of design, as well as the effort you have put in to comment and build relationships has paid off so well. I could learn a thing or two from just this post, particularly about not just putting up a post and expecting/hoping for it to be discovered.

    Thanks and may your blog continue to flourish!

  9. Deb

    I’m also seeing an uptrend since doing the I-follow. I’m also in the process of learning. It’s been an interesting year or so, and I have a handful of blogs, but this one change has sent me a surge of activity.

  10. Robyn

    Hi Rhanda, thanks for such helpful tips on blogging. I came to your site because I wanted to take out the nofollow aspects of my code. However, when I came to that post I had a question, and found no place to make a comment as I do here. I followed your link to get CSS code and when I opened the page it had a nofollow badge and the rest of the page was blank. Is that available? Thanks.

  11. Randa

    Yes – the code is available by viewing the source code of the page through your browser. In firefox, choose View/Page Source, and in IE choose Page/View Source. You can copy the code from there. I’m sure there’s some way to put the code in the page so you can read and copy it, but I don’t know what that is. Hope you find it to be useful!

  12. Ryan

    Google juice sure tastes good! This will definitely get us all more of it.

    Congrats on all of the extra activity, I’m anxiously awaiting myself. I keep checking Technorati like a freak here at work, hoping the link count goes up! Sometimes they are very slow at updating…but that’s okay, I’m in no hurry anyway:)

    Have a good night.

  13. Cynthia Blue

    I love your I-Follow images, and snagged one for my own site and linked to your page about it. :) Thanks for providing those!

  14. What’s wrong with my blog? » Blog Archive » “How to blog” other sites resources and info

    [...] How promoting your own content can put you on the map [...]

  15. Aniela

    Congrats. The real benefits will come in time :)

  16. Wolf Stone

    Congrats on the huge success in such a short time and the technorati ranking boost. i has also neevr though of just emailing a popular blogger in my space to let him/her know of my blog or relevant postings…i now do and will use this technique..thanks !!

  17. Yang

    Good for all of us, when you want something, give it to others first.

    Way to go! =)

  18. David

    I love your I-Follow images, and used one for my own site and linked to your page about it.