Group Writing Project: Ad Lib

Sometimes it can be difficult to find inspiration for blog posts… I loved Brian’s recent Cosmo Headlines idea on Copyblogger for coming up with blog topics, and recently as Char of Essential Keystrokes and I were discussing ideas for a group writing project, we decided that the great advertising slogans would also be great inspiration for blog posts! So, we would like to introduce the Ad Lib Group Writing Project!

billboard advertising

Here’s the deal: you write a blog post inspired by one of the great ad slogans and then send the permalink either to me or Char at cpolanosky [at] gmail [dot] com (don’t submit to both, we’ll combine the lists). The deadline for submissions is Wednesday, March 12th.

Once we have a complete list of entries, Char and I will each choose the one we think is the most original and interesting, and the winner will receive a $20 gift certificate to either Amazon.com or iTunes – your choice! Two winners!

We don’t want to limit you as to the ad slogan that you might choose to use, but here is a short list to get you started:

1. A diamond is forever (De Beers, 1950)
2. Just do it (Nike, 1988)
3. The pause that refreshes (Coca-Cola, 1929)
4. Tastes great, less filling (Miller Lite)
5. We try harder (Avis, 1962)
6. Good to the last drop (Maxwell House, 1915)
7. Breakfast of champions (Wheaties)
8. Does she … or doesn’t she? (Clairol, 1964)
9. When it rains it pours (Morton Salt, 1911)
10. Where’s the beef? (Wendy’s, 1984)

If none of those strike you, here is a larger list at Wikiquote.

After March 12, we will post the winners and a complete list of articles on our sites for everyone to enjoy!

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18 Responses

  1. David Airey says:

    Great idea for a writing project, Randa. I hope to spend a little time entering, and look forward to the results.

  2. Love the idea and i just want to mention if you are stuck on finding popular slogans everyone else doesn’t already have you might try purchasing the board game called Adverteasing.

    Last sold in the 1980’s the game is played and scored by your ability to recognize ad slogans, there were hundreds of game cards included in the set.

    I happen to have a complete set so I’ll use it to come up with headlines for your contest at my Bad Publicity site

    Garth

    p.s. February is the month of love. These people loved voting on the Most Loved Word In America poll
    http://www.squidoo.com/badpublicity

  3. Those slogans are great. These slogans are terrific because they become ingrained in your mind to associate them with their respective companies. I would have been able to tell you what companies matched the slogan on all of them but #8.

  4. that’s an interesting group writing project, will try my best to participate in it. Also, Randa, you may want to send a note to Jacob over at groupwritingprojects – he will announce your GWP over there and give your project more exposure and more entries.

  5. Randa says:

    Thanks Vivien – have already corresponded with Jacob and the announcement is going up tomorrow. I appreciate the heads up though, and I look forward to reading your post!

  6. Jim says:

    What a great idea for a contest, haha very creative way to expand your consumer base and get some needed backlinks. I will entertain the idea of writing a post for you. Thanks again for the offer.

  7. [...] Ad Lib Group Writing Project Submit your entry until 2008-03-12 here [...]

  8. Anime says:

    Hey cool, a writing contest for bloggers. You should these things every month or something.

  9. Nice idea, the prize is great to get some input for guest posts!

  10. Very cool idea. Ad Lib on!

  11. [...] submitting this post to Char’s group writing project that she’s running with Randa Clay until March 12 at Essential Keystrokes. The creative challenge is to write a post inspired by the [...]

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  13. [...] Writing Project, a project where you can learn more about Social Media. And also Randa Clay’s Ad Group Writing Project which is based around writing a post on a advertising slogan. I based my post on “Make [...]

  14. [...] themes (not the one I’m using, but you know I’m monogamous with my theme) is running a contest to base a post on a popular advertising slogan and one of the ones in her list of suggestions is [...]

  15. [...] just for the chosen few. This is my small contribution to Ad-Lib group writing project hosted by Randa and Char, where they invited readers to write a post that’s inspired by one of the famous [...]

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  17. James Blake says:

    I also think that this is a nice idea. Its gonna work anyway.

  18. [...] The entries are in for the Ad Lib group writing project! [...]