There’s been an interesting conversation going around lately about metaphors for blogging, and how we might explain blogging to someone who is not familiar with it. Char started it, and then Liz jumped on board, and then about a week ago, Dawud Miracle wrote about his blogging metaphor, a Conga line. And, since he’s always looking for people to dance with, he tagged some people, including me, to continue the conversation. I’ve been thinking a lot about this question since then. We tend to use examples that we’re familiar with, and since I was an opera singer before I was a blogger, I’ve been thinking about how best practices in blogging are similar to those in the opera world.
- Sing pretty. You don’t get anywhere in the opera world without a beautiful voice that is used correctly. Using your instrument poorly over the long haul will damage it and it’s difficult to fix once you get nodules on your vocal chords. In the same way, quality writing plays a vital role in a blog’s long term success. Good bloggers are always working on becoming better writers and more effective communicators.
- Tell an interesting story and don’t take too long or the audience will fall asleep. There are some operas that are great musically, but the story takes so long to play out (some of the Wagner operas that are 5 hours long for example) that some members of the audience fall asleep. So too, taking too long to tell our story in a blog post, without getting to the point, can cause the reader to move on to a more engaging blog.
- Wear appropriate costumes. I’ve worn kimonos, itchy wigs, corsets and ball gowns with trains so long that they’re constantly getting stepped on – whatever is appropriate for the time period the opera is set in. The costume enhances the production and draws the audience into the story. Most good bloggers add at least one picture to most of their posts. The right image will capture a readers attention and draw them into the content.
- Design great sets. I’ve sung on some giant stages, like Lyric Opera of Chicago for example, and you wouldn’t believe the detail and skill that goes into those amazing sets. I did a production of Samson and Delilah where the temple at the end fell down all around us, but was so well designed that it looked great from the audience and no one on stage was in danger of being hurt. The details, functionality and aesthetics of a blog design are extremely important. They give an immediate impression to visitor to a blog of the kind of quality they might or might not find in the posts.
- Don’t forget about the chorus. There is almost always a chorus in an opera production, and they always have comments to make about the main characters, playing an important role in the show. So too, the participation from those who comment plays an important role in a good blog. Without commenters, it’s just a solo performance, and while that can be interesting, the reaction from those reading makes a post even more interesting.
- Offer a translation. Most opera houses now have surtitles, which project above the stage and translate if the show is in a language other than English. Good blogs also have translations for newbies, define terms and link to helpful sites for those who are at a different place on the learning curve.
- Sell subscriptions. The most loyal opera fans buy subscriptions to the opera season each year. In the same way, we encourage visitors to subscribe to our feed to hopefully converting a visitor to a regular reader. Generally those who have a large number of subscribers really try to “sell” their visitors on the subscription, as they see the importance of a solid base of regular readers.
Okay, I could go on and on, I’ve thought of so many parallels, but I’ll take the advice of #2 above and stop at 7. What’s your blogging metaphor? Stop over at Liz Strauss’ site to read more!
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Another fun metaphor! This has definitely been a creative group writing project – love it!
What a beautiful analogy! I never would have thought of it.
Gosh, now I need to find who you tagged. I want to learn how blogging might be like Gilbert and Sullivan!
I had to join your productions ‘chorus’ – what a great analogy…Cheers!
Connection between opera and blogging…I wouldn’t ever thought of it! Interesting and funny actually!
[...] Crowley, Armen, Zep, Dirk, Sally Li, David George, Lisa, Lauren Marie, Justin Kistner, Charity and Randa Clay for taking the time to comment on my recent [...]
Hi Randa,
The opera analogy is lovely. At the moment I feel like my role is outside the theatre wearing a sandwich board trying to get people inside! Getting there though – “Un Bel Di” !
@Jennifer – you’ve got a great site, so hopefully you will not feel that way for long. Your “One Fine Day” will be soon! Thanks for your comment!
Hi Randa!
What fun this one is. I so enjoyed the idea of a blog as opera. Maybe we should consider writing a blogger’s operetta . . . too fun!!
[...] 7 Ways That Blogging is Like Opera at Randa Clay Design [...]
Brava! Brava!
That was a virtuoso post.
Thanks,
Mike
[...] the fourth list of metaphors. Besides being a cake, some of the other metaphors included: fishing, opera, and a [...]
[...] 7 Ways That Blogging is Like Opera at Randa Clay Design [...]
Randa…great list. I loved reading this one. I think point #6, Offer a Translation, is far overlooked by bloggers today. When I think of my blog, i think of how can bloggers and non-bloggers, alike, get value from reading my articles. I have a huge interest in expanding the use of conversational media, and specifically feeds, to people who aren’t currently using them.
Oops, I’m starting off on a bit of a rant. Sorry. I loved this post. Thanks.
What a wonderful metaphor! Point 2 was my favorite. I love Wagner, but two or three hours is plenty.
@Dawud – thanks! I am a big fan of feed readers, except since I am very visually oriented, I like to visit around to actual sites as much as possible. The feed reader is so “un-pretty”.
I don’t know how people can be really productive if they have lots of sites they want to keep up with, unless they use a reader.
@Brad – I am totally with you. Wagner is great, the music is amazing, and maybe I’m just a product of my generation, but I just need things to move a little more quickly.
[...] 7 Ways That Blogging is Like Opera at Randa Clay Design [...]
Amazing. No wonder you are one of Liz’s winners. Congratulations and thank you for the opportunity to meet you.
[...] 7 Ways That Blogging is Like Opera at Randa Clay Design [...]
[...] 7 Ways That Blogging is Like Opera at Randa Clay Design [...]
[...] 7 Ways That Blogging is Like Opera at Randa Clay Design [...]
[...] 7 Ways That Blogging is Like Opera at Randa Clay Design [...]
Brain Based Business Won a Metaphor…
The Complete Metaphor Project Listing and Winners by ME Strauss honored the Brain Based Business Metaphor. Wow – what a lovely gift for a lover of metaphors. I’d like to thank Liz, Char and Derrick for inspiring this project……
[...] 7 Ways That Blogging is Like Opera “You don’t get anywhere in the opera world without a beautiful voice that is used [...]
[...] blog metaphor group writing project wrapped up recently, and it turns out my post was one of the top 10! What a nice surprise! Turns out everyone in the top 10 will get a free copy [...]
[...] 7 Ways That Blogging is Like Opera at Randa Clay Design [...]
[...] 7 Ways That Blogging is Like Opera at Randa Clay Design [...]
This metaphor will really come in handy when people ask me, what’s a blog & then just stare blanky at whatever I explain
Why Have a Blog at All?…
The two posts about how a blog can be good or bad for business generated more email than any other posts I have written. It also reminded me that I have not yet written about a contest that was put……
[...] 5. In June, I participated in a writing contest that Char started, and was sponsored by Liz Strauss with the fun post 7 Ways that Blogging is Like Opera. [...]
[...] Blogging is Like Opera [...]
Thanks for this smart and stunning metaphor. You could really extrapolate this to any profession. As a former voice major and current voice teacher, I really related to this!
[...] Blogging is Like Opera [...]