I rarely recommend an ebook. I’m just not interested in trying to sell my readers something. What I am interested in is recommending helpful things that will improve your brand and web site, and contribute to your success in whatever ways I can. Part of my background includes years of experience in the marketing field. I know what it’s like to start from an absolute blank slate and learn as I go. That was okay, because I was learning on the job and working with experts. But, if you’re an entrepreneur and small business owner you do not have that luxury.
Need to learn about marketing? You need this book.
If you’re a small business owner, one of the most important things you can do is to educate yourself about how to market your business. You’ve heard “you have to spend money to make money” right? How do you spend that money? Where do you put those marketing dollars so they’ll have the most impact? I have seen companies dump thousands of dollars into marketing efforts that produced no results and they have no idea why or what to do next. That’s why I’m recommending the Integral Marketing System by Corte Swearingen. This is a HUGE 339 page ebook that is an outstanding resource for anyone who wants to learn how to effectively market their business. For $57 you get the book, including 16 marketing modules plus the lifetime eBook updates, and a FREE 30-minute consulting call with Corte.
In the book you’ll learn a systematic approach to attracting new customers, selling more to existing ones, and increasing your customer retention – all with easy-to-apply techniques that you can put to use immediately. Click here to visit SmallBiz Marketing Services website and learn more about the content of the book. You’ll also want to click on the homepage link at the top right as there are also many helpful articles about direct mail, database marketing and strategy to check out.
One of the reasons I’m recommending the book is that I know Corte personally. He’s one of the best people I worked with during my career in direct marketing. Besides being a marketing guru, he’s extremely helpful and just an all-around nice guy.
In the interest of full disclosure… the links above are affiliate links, but it’s sort of an afterthought. I’d be writing this post whether he had an affiliate program or not. If you’d like to sign up for the affiliate program, here’s the info.
