As bloggers, we can often get caught up in our stats. Pursuing better Google Page Rank, Technorati ranking, Alexa Rank, etc. can consume us, and when we achieve higher and higher numbers we may feel as if those numbers are a real indication of our place in the blogosphere. As it turns out, that’s not true. What those stats are unable to measure is what’s really important- influence.
There could not be a better example of this than the recently published “Top 100 Female Bloggers” list published at Enkay Blog recently. Randa Clay Design came in at #10, which is very nice and I’m always honored to be named among any list of this nature. However, if you take a look at the list, you’ll see that #11 is Liz Strauss. The idea that I would rank higher than Liz, and some of the other women in this list of top bloggers is just silly, and goes to show that while achieving high stats is great, they do not tell the whole story. Spend more time building your blog into an influential site- the numbers will follow and they’re not that important anyway.