Comments on: Want to be successful? Learn to manage expectations. http://randaclay.com/how-to/want-to-be-successful-learn-to-manage-expectations/ Tue, 24 Aug 2010 21:04:39 +0000 http://wordpress.org/?v=2.9.2 hourly 1 By: Reztar http://randaclay.com/how-to/want-to-be-successful-learn-to-manage-expectations/comment-page-1/#comment-1039 Reztar Mon, 27 Aug 2007 20:22:28 +0000 http://randaclay.com/archives/want-to-be-successful-learn-to-manage-expectations#comment-1039 I like the illustration of "Managing expectations is about perception". Nice written article from personal experience. I like the illustration of “Managing expectations is about perception”. Nice written article from personal experience.

]]> By: WPthemesplugin.com http://randaclay.com/how-to/want-to-be-successful-learn-to-manage-expectations/comment-page-1/#comment-1038 WPthemesplugin.com Tue, 17 Jul 2007 18:29:40 +0000 http://randaclay.com/archives/want-to-be-successful-learn-to-manage-expectations#comment-1038 [...] - Randa Clay has an excellent article entitled Want to be successful? Learn to manage expectations. [...] [...] – Randa Clay has an excellent article entitled Want to be successful? Learn to manage expectations. [...]

]]> By: Harvey http://randaclay.com/how-to/want-to-be-successful-learn-to-manage-expectations/comment-page-1/#comment-1037 Harvey Thu, 12 Jul 2007 11:19:58 +0000 http://randaclay.com/archives/want-to-be-successful-learn-to-manage-expectations#comment-1037 Excellent post Randa. I'm one of those guys that spends all his time working on the job, and not on the client, but it's a silly way to work. You can do a perfect job but still have a grumpy client, so must spend more time acting on this sort of information. Excellent post Randa.

I’m one of those guys that spends all his time working on the job, and not on the client, but it’s a silly way to work. You can do a perfect job but still have a grumpy client, so must spend more time acting on this sort of information.

]]> By: Vivienne Quek http://randaclay.com/how-to/want-to-be-successful-learn-to-manage-expectations/comment-page-1/#comment-1036 Vivienne Quek Fri, 29 Jun 2007 11:06:26 +0000 http://randaclay.com/archives/want-to-be-successful-learn-to-manage-expectations#comment-1036 Indeed, the candy story is a classic! I borrowed it to use in my recent <a href="http://www.versacreations.net/advertising/125/do-you-have-a-personal-brand/">Do you have a personal brand"</a>.Thank you so much for sharing, and I believe I'll be visiting here more often. Indeed, the candy story is a classic! I borrowed it to use in my recent Do you have a personal brand”.Thank you so much for sharing, and I believe I’ll be visiting here more often.

]]> By: Do You Have a Personal Brand? · Versa Creations Marketing & Advertising Blog http://randaclay.com/how-to/want-to-be-successful-learn-to-manage-expectations/comment-page-1/#comment-1035 Do You Have a Personal Brand? · Versa Creations Marketing & Advertising Blog Fri, 29 Jun 2007 05:06:13 +0000 http://randaclay.com/archives/want-to-be-successful-learn-to-manage-expectations#comment-1035 [...] think that you are just a small town provision shop owner, you will still need a personal brand. Randa Clay shared this story: There was a small town in which there were two candy stores: Smith Candy and [...] [...] think that you are just a small town provision shop owner, you will still need a personal brand. Randa Clay shared this story: There was a small town in which there were two candy stores: Smith Candy and [...]

]]> By: Medicine Man http://randaclay.com/how-to/want-to-be-successful-learn-to-manage-expectations/comment-page-1/#comment-1024 Medicine Man Wed, 27 Jun 2007 19:30:29 +0000 http://randaclay.com/archives/want-to-be-successful-learn-to-manage-expectations#comment-1024 The candy example was classic. I'm a believer in under-promising and over delivering. The candy example was classic. I’m a believer in under-promising and over delivering.

]]> By: Vivienne Quek http://randaclay.com/how-to/want-to-be-successful-learn-to-manage-expectations/comment-page-1/#comment-1032 Vivienne Quek Wed, 27 Jun 2007 14:06:49 +0000 http://randaclay.com/archives/want-to-be-successful-learn-to-manage-expectations#comment-1032 Wow, I'm so glad that I'm already doing all the above. Recently, I got a client who wanted something really urgently. I told her she'll get it next Thursday. She hesitated for a while and said "OK, I know you'll probably make delivery before Thursday or on Thursday itself. I won't push you further." I took it as a compliment. Like Paul, Number 4 is my specialty too. I would usually write up a project brief (since most of my client don't believe in providing an agency brief) for the client to go through, sent her a project schedule, update her either daily or weekly on the project status, communicate over phone, email, MSN to ensure everything is smooth sailing until delivery is made. After which, I would follow up with a post-project call to get feedback. I believe that's the reason for having clients for >10 years. They moved with with me whenever I joined a new agency. I believe that by upgrading ourselves constantly, we can exceed client's expectation and surpass our own quality standards. We usually write short copy for advertisements, brochures and the likes. But recently, a friend asked me to help to look at her website. The biggest flaw was the copy, and I soon realized that her problem was she couldn't brief her agency properly to get the copy and creative conceptualized and executed. This led me to get a list of <a href="http://www.versacreations.net/advertising/118/how-to-select-and-brief-your-copywriter/">24 questions</a> to use as a copy brief guide. This is as much for her as for me. By learning, I can exceed expectations from my clients and myself. I like exceeding expectations :) Really enjoy this great post of yours. Wow, I’m so glad that I’m already doing all the above. Recently, I got a client who wanted something really urgently. I told her she’ll get it next Thursday. She hesitated for a while and said “OK, I know you’ll probably make delivery before Thursday or on Thursday itself. I won’t push you further.” I took it as a compliment. Like Paul, Number 4 is my specialty too. I would usually write up a project brief (since most of my client don’t believe in providing an agency brief) for the client to go through, sent her a project schedule, update her either daily or weekly on the project status, communicate over phone, email, MSN to ensure everything is smooth sailing until delivery is made. After which, I would follow up with a post-project call to get feedback. I believe that’s the reason for having clients for >10 years. They moved with with me whenever I joined a new agency.

I believe that by upgrading ourselves constantly, we can exceed client’s expectation and surpass our own quality standards. We usually write short copy for advertisements, brochures and the likes. But recently, a friend asked me to help to look at her website. The biggest flaw was the copy, and I soon realized that her problem was she couldn’t brief her agency properly to get the copy and creative conceptualized and executed. This led me to get a list of 24 questions to use as a copy brief guide. This is as much for her as for me. By learning, I can exceed expectations from my clients and myself.

I like exceeding expectations :)

Really enjoy this great post of yours.

]]> By: WalksFarWoman http://randaclay.com/how-to/want-to-be-successful-learn-to-manage-expectations/comment-page-1/#comment-1034 WalksFarWoman Wed, 27 Jun 2007 05:35:16 +0000 http://randaclay.com/archives/want-to-be-successful-learn-to-manage-expectations#comment-1034 Superb post. Great advice with excellent explanation of how to make clients feel important. Word of mouth business conveyed through satisfied clients is golden - from unsatisfied clients it's the kiss of death. Superb post. Great advice with excellent explanation of how to make clients feel important. Word of mouth business conveyed through satisfied clients is golden – from unsatisfied clients it’s the kiss of death.

]]> By: Sharing Words of Wisdom http://randaclay.com/how-to/want-to-be-successful-learn-to-manage-expectations/comment-page-1/#comment-1033 Sharing Words of Wisdom Wed, 27 Jun 2007 02:44:12 +0000 http://randaclay.com/archives/want-to-be-successful-learn-to-manage-expectations#comment-1033 [...] Want to be successful? Learn to manage expectations. Randa Clay has reminded me of a very important business strategy - managing client expectations. I can’t think of a more important business princple than this during summer. Apart from the time constraints of having kids home, there are things like summer vacation (for you and your client), holidays, and the generally slower pace of business in the summer. [...] [...] Want to be successful? Learn to manage expectations. Randa Clay has reminded me of a very important business strategy – managing client expectations. I can’t think of a more important business princple than this during summer. Apart from the time constraints of having kids home, there are things like summer vacation (for you and your client), holidays, and the generally slower pace of business in the summer. [...]

]]> By: Wade Tonkin http://randaclay.com/how-to/want-to-be-successful-learn-to-manage-expectations/comment-page-1/#comment-1031 Wade Tonkin Tue, 26 Jun 2007 23:30:25 +0000 http://randaclay.com/archives/want-to-be-successful-learn-to-manage-expectations#comment-1031 Amen to this. Expectation management is king. In the affiliate world, it's especially tricky as every merchant that is getting started has a tendancy to think their program will take off like a rocket Sometimes they do, most of the time they don't. They ned to be prepared to be in it for the long haul and it's our job as consultants to make sure that they know what they are getting into and to preferably spell it out in writing so that when the "Three Month Panic" comes, we can point to the documentation. Communication is huge as well so the client can at least see the process working. Amen to this.

Expectation management is king. In the affiliate world, it’s especially tricky as every merchant that is getting started has a tendancy to think their program will take off like a rocket Sometimes they do, most of the time they don’t. They ned to be prepared to be in it for the long haul and it’s our job as consultants to make sure that they know what they are getting into and to preferably spell it out in writing so that when the “Three Month Panic” comes, we can point to the documentation.

Communication is huge as well so the client can at least see the process working.

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